When sitting and trying to figure out a plan, it is not unusual for small business owners to feel that:
• Marketing will take too much time and effort away from your business;
• Their businesses are too small to have a website or marketing strategy;
• Their business cannot benefit from having a website;
• A comprehensive marketing plan is not within your budget;
• They don’t have the technical expertise to setup and maintain a website
So, how do you get from where you are to where you need to be?
Over the past 25 years, the Internet has gradually leveled the marketing playground so that smaller businesses can effectively compete against larger competitors.
That means you have highly efficient tools like a website, social media, search engine optimization (SEO) and other methods in your marketing tool chest that can be deployed to outflank and outwit your competitors.
In today’s hyper-competitive environment, addressing these issues are not just a want but an absolute need.
